Gladys raises £1.5m to expand its AI-Powered Home Care across the UK

October, 2025 – Gladys, the AI Home Care technology platform on a mission to fix Britain’s broken care system, has announced the close of a £1.5 million seed funding round.

• Gladys is using AI to connect care seekers to the UK’s best local carers to fix the UK’s failing home care sector
• Already delivered care across a 20,000 km area and supported tens of thousands of hours of independent living
• This new investment will allow Gladys to serve hundreds of thousands of hours of support by the end of 2026

The funding round was led by Cornerstone with participation from Exceptional Ventures, Embryo Ventures, Ufi Ventures, Houghton Street Ventures, and the Conduit EIS Impact Fund.

Gladys is a revolutionary social care software platform transforming the home care sector by directly connecting caregivers and families, cutting out intermediaries. Gladys brings local carers, helpers, and families together in a seamless experience leveraging conversational AI.

Founded by former Barrister George Robinson and repeat HealthTech founder Alex Sorisi, Gladys is disrupting the failing home care sector with a combination of smart technology, logistics know-how, and a relentless focus on better outcomes for both families and carers. The platform matches care seekers and those with support needs to the UK’s best local carers and helpers, offering 5-star support at fairer prices. It rewards carers with industry-leading pay and the tools they need to develop their careers..

Gladys has already delivered care across a 20,000 km area and supported tens of thousands of hours of independent living. Its AI-powered agents take the stress out of finding and managing great care in the community, whilst helping carers earn 65% more than they’d typically earn with a care agency.

This funding will allow Gladys to serve the entire UK, aiming to provide hundreds of thousands of hours of support by the end of 2026.

Georgina Robinson, CEO & Co-Founder of Gladys commented

“We all know that Britain’s care system is broken. Re-arranging deck-chairs on a sinking ship will not cut it. People are dying unnecessarily, and brilliant carers are undervalued and underpaid.

Gladys is using this investment to supercharge its technology, and deliver the service that we would want for our loved ones.

With this new funding, Gladys will become a national offering, use AI back-office agents and invest in building a trusted network of local care communities across the UK”.

Rodney Appiah, Managing Partner at Cornerstone VC, said

“Rising care costs, an overstretched social care system, and the demands of daily life can leave families feeling guilty and stretched thin as they think about their elderly loved ones.

That’s why I’m thrilled to back George and Alex as they build Gladys, a managed social care platform that makes it easy to find and book trusted caregivers and companions.

Their mission is close to my heart: giving families peace of mind and helping everyone grow old with dignity, in the home they cherish, for as long as possible.”

For more information visit Gladys.