Our approach

Focusing on teams before anything else.

We are looking for businesses that are intentional about team composition, can excel in high growth environments and are truly obsessive about execution. People first, software second.

How do we add value?

We invest from pre-seed through to pre series A. We can provide follow on capital for our best performing portfolio companies as you scale and can facilitate introductions to some of the leading global tech investors at Series A and beyond.

We want to help you harness talent, inside and outside your firm. We work collaboratively to identify, develop and augment your team with the same passion that is typically applied to other parts of your business. We can offer practical services to deliver recruitment, HR consultancy, training and 1-1 coaching as you scale.

We are building a capability to provide our portfolio companies with on demand access to more than 50 function specialists, operators and venture builders to help you as you scale your business. We understand that picking a VC partner at the earliest stages of your journey is about more than just the money.

We back the most ambitious start ups led by diverse teams, wherever they are


From diverse backgrounds

We believe that diverse perspectives deliver innovation and outperformance.

We believe that regardless of background, everybody brings an element of diversity to the table, whether that is inherent (diversity that you are born with) or acquired (diversity that you accumulate through your life experiences).

We believe that as our world becomes increasingly interconnected and globalised, diverse thinking holds the key to solving its future challenges.


From all over the UK

We believe that where your business is based matters less in determining whether it is going to be a success given the increased adoption of technology, changing working habits and increased connectivity.

We believe that regions outside of London and the South East are consistently overlooked for investment despite strong evidence of exceptional talent and innovation being created beyond the M25.



From technical or operator backgrounds

We believe in backing technical co founders or individuals from operator backgrounds who have an intimate understanding of the problems they are trying to solve.

We believe in backing first time founders and serial entrepreneurs. What we care most about is whether you have a compelling vision and the required skillset to bring your idea to market.

What is our target business profile?

UK based with international ambitions

High-growth tech
and tech enabled

Primarily focused
on diverse teams

Aspirations to exit
to trade or IPO in
5-7 years

+£250k funding requirement

Post MVP
or later

Pre seed
or seed stage

How do we support our founders?

As angel investors, we are used to bringing more than just capital to the table. Our value add approach is tangible and centred on helping you support and scale your most valuable resource – your talent.

Our playbook supports early stage founders in building out teams ready to scale. As former angel investors, we understand the importance of harnessing your talent and will work closely with you to support your efforts to recruit, retain and develop your staff.

Strategy and funding includes assistance with financial reporting, future fundraising, corporate finance, and exits.

Our extended family includes an Expert Network containing over 50 function specialists, operators and venture builders to help you scale up. This is supplemented by the broader network of our partners, including much larger private equity firms. Beyond that we have attracted board members with decades of experience in some of the worlds’ largest companies.

Let's chat!